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In a recent decision by the Intellectual Property Office of Singapore (IPOS), Sunrider Corporation successfully opposed the trademark applications of Sunrise Plus. IPOS refused registration based on the likelihood of confusion and passing off in relation to some goods, highlighting the importance of protecting brand identity and ensuring trademarks are distinct enough to avoid confusion.

In a recent decision by the Intellectual Property Office of Singapore (IPOS), Sunrider Corporation successfully opposed the trademark applications of Sunrise Plus. IPOS refused registration based on the likelihood of confusion and passing off in relation to some goods, highlighting the importance of protecting brand identity and ensuring trademarks are distinct enough to avoid confusion.